As Art Director, I developed the creative direction for the launch of Joe & The Juice in Morocco, creating a visual identity that blends the brand’s energetic, contemporary character with local Moroccan culture. The campaign introduced the brand through a mix of OOH communication, social media content, launch assets, and lifestyle-driven visuals, using a distinctive pink graphic universe, Moroccan references, and bold typography to build a recognizable presence across Casablanca and Rabat.
