A creative pitch for Hyundai Morocco built around the launch of the SANTA FE HEV, positioning the SUV as a vehicle that combines confident performance, comfort, and adventure. As Art Director, I developed the creative platform, defining the Look & Feel, a campaign film concept and storyboard, and two distinct KV creative routes. The direction explored cinematic automotive imagery, Moroccan landscapes, and contemporary visual storytelling to highlight the SANTA FE HEV’s ability to move seamlessly from everyday life to adventure.
Scope: Creative Concept · Art Direction · Look & Feel · Film Concept & Storyboard · Key Visuals · Campaign Direction
